I don't know about you but I love to discover new sites on the Internet.
Websites that can help me to get every day bores out of the way without picking away the sweat.
I am quite proficient in creating new posts and not afraid to register with a new website. But if I struggle with the inner workings of that site I will delete my account without blinking.
A few weeks ago I was introduced to Campaign Monitor. I must admit I was sceptical because after many years trying things and staying with the websites I know; why would I bother with yet another website?
But, willing to try, I opened a basic account and clicked on every available link; familiarizing myself with the website, their aim and products.
First off, the Video was really helpful, and within a few minutes, I knew exactly what the website offers me and how to proceed. The video was lively and gave me just enough information to get me hooked. The young woman came across confident and spoke clearly so that I could understand everything perfectly.
There are quite a few tools to assist in the starting process and every step was explained very well. For example, They help you to set up your personalized emails and warn you if your email will be considered as spam by another inbox.
Here is an example of the sort of help you will receive.
Here is an example of the sort of help you will receive.
Personalized "From" names and email addresses
You can personalize the "From" name and email address of campaigns or journey emails using custom fields. This means that a single email, with consistent messaging and branding, can appear to the recipient as if it is sent from someone they know, rather than a generic address like sales@yourcompanyname.
The ability to personalize sender details is perfect if you have customers on your subscriber list who work with a dedicated sales representative or account manager. In addition to saving time duplicating email content for individual senders, reporting is consolidated so it's easier to measure the effectiveness of your customer emails.
Everything is explained - step by step so that anyone can use it for their personal or branding marketing.
There are also resources available to help you with your marketing ideas.
Because my main marketing objective is books, I immediately clicked on Product news and explored the possibilities. There are a few helpful videos that can help you even further -
Here is a sneak peek to get better acquainted. Video clips
Here is a sneak peek to get better acquainted. Video clips
"Let’s get you acquainted with your Emma account. Here, you can schedule a comprehensive training with an Emma expert, watch our library of video tutorials, or learn the basics with a curated list of articles from our resource centre."
Article
As a marketer, it’s easy to feel burned out when it comes to social media. You have to spend a large chunk of your time writing compelling posts and coming up with fresh content to engage your audience, and then you wake up the next day and do it all again. Social media never sleeps, which means your content can’t, either.
Sometimes it feels like you’ve said and done it all. What more can you possibly do to provide your audience with relevant and valuable content?
As we enter the new year, we put together some of the tactics that worked for successful social media campaigns in 2018 so you can re-evaluate your strategy and start 2019 fresh.
This post will go over some tips to create a successful social media campaign along with some examples to serve as inspiration.
Campaign timeline: What makes successful social media campaigns?
It’s true that email marketing boasts a far better ROI than social media advertising: $39.40 for every dollar on email, compared to $12.90 for the same amount spent on social media. However, you can’t throw caution to the wind and ditch social media entirely.
Facebook, for example, has 1.49 billion active users on its platform each day. Meanwhile, the changing Facebook algorithm has not been kind to small businesses. You probably consider yourself lucky if even a small fraction of your followers actually sees your posts.
That’s why it’s so important for marketers to maximize every dollar spent on social media marketing. If you’re going to put your effort and money behind some sponsored posts, you need those posts to be the best social media campaigns ever, so they actually work.
These social media campaign ideas can help you create a successful social media campaign that provides value to your audience while maximizing ROI.
1. Write copy that resonates with your audience.
Beyond your brand’s voice, you’ll need to consider tone.
Who is your audience and how do they want to communicate with brands? You have a few different options including
- Conversational and casual
- Playful
- Witty and comedic
- Formal and professional
You’ll also need to consider what message you want to convey with your social media campaign timeline. Do you want to educate and inform or entertain?
Answering these questions will help drive which words you use in your posts to really connect with your audience.
AliExpress launched a social media campaign to coincide with the new year and highlight their weight loss products. This post does a great job of using humor to sell a product that’s totally not even related to getting fit.
The abovementioned article is very accurate. I did a Social Networking course and 70% of your posts should be to build your brand - this very important. People wants to identify with your products.
20% should be engaging - You need to interact with your customers and clients. No use you are trying to get their money out of the pocket while don't know you.
10% should be sales.
You have 3 different options to choose from when committing yourself to the site.
Basic, Unlimited and Premier.
The basic plan for $9 includes the following
- Send 2500 emails across campaigns and automated emails
- Customer support via email
- All core email marketing features
- Pixel perfect email design tools
- A/B testing tools
- List and subscriber management
- Email insights and reporting
- Basic email automation.
When I had a problem they helped me within a few hours. (Taking into account I live in South Africa) I received a response quickly, followed up with another email. All within 24 Hours of my first email. They were helpful and gave me the correct advice.
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